Virgin Media Television to Launch Addressable Advertising in Q4

2019-04-03T11:34:13+00:00 March 29th, 2019|

Speaking at the Connected TV World Summit in London this week, Managing Director of Virgin Media Television Pat Kiely outlined that the station are to begin trialling its new addressable advertising offering by Q4 of 2019. Virgin Media Television will be offering advertisers targeted advertising opportunities via the Virgin platform using Sky's AdSmart technology, which [...]