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Virgin Media Television to Launch Addressable Advertising in Q4

2019-04-03T11:34:13+00:00 March 29th, 2019|

Speaking at the Connected TV World Summit in London this week, Managing Director of Virgin Media Television Pat Kiely outlined that the station are to begin trialling its new addressable advertising offering by Q4 of 2019. Virgin Media Television will be offering advertisers targeted advertising opportunities via the Virgin platform using Sky's AdSmart technology, which [...]

Strong Roots announced as sponsor to Virgin Media Television’s Guinness Six Nations coverage

2019-02-01T16:58:40+00:00 February 1st, 2019|

Irish-owned health food company Strong Roots have been unveiled as sponsor Virgin Media One’s coverage of the Guinness Six Nations. The company, which manufactures a range of healthy frozen vegetable-based products, will take over the broadcast and digital sponsorship as well as in-show promotions and a series of live social streams across the tournament. Strong [...]