Virgin Media Solutions has teamed up with Casillero del Diablo, the Chilean wine, as sponsor of the new series of Red Rock in a deal brokered by Group M agency Wavemaker.
The deal will include broadcast sponsorship, digital product placement and ownership of all digital elements. The partnership will see Virgin Media solution’s team up with Mirriad technology for the digital insertion of the Casillero Del Diablo’s wine products which will feature in appropriate scenes across the series.
According to Jessica Byrne, Country Manager for Ireland with Concha y Toro: “Casillero del Diablo are delighted to once again be sponsoring quality Irish drama on Virgin Media. Red Rock is a firm favourite with Irish viewers, recognised for quality storylines & our best homegrown talent. We feel it’s a perfect partnership as Casillero del Diablo is an Irish favourite too due to its exceptional quality.”
Aoife Hofler Deputy Managing Director for Wavemaker adds: “We are delighted to continue our strategic long term sponsorship approach for Casillero del Diablo in conjunction with Virgin Media. Virgin dramas and primarily Red Rock have been our partner since Feb 2018. We have seen great results for the brand and great value delivered not only on the TV side but through editorial, personalities, social and online inventory across the Virgin network ensuring we are maximising potential across multiple touch points”.