Virgin Media Solutions has teamed up with Casillero del Diablo, the Chilean wine, as its exclusive sponsor of Virgin Media One’s new Irish drama, BLOOD starring BAFTA Nominee, Adrian Dunbar.
The multi-platform sponsorship deal was brokered by Group M agency Wavemaker and includes broadcast sponsorship of the full series of BLOOD.
According to Vanessa Kiely, Communications Director, Wavemaker: “We are very proud of our continued partnership in Drama with Casillero del Diablo and Virgin Media Television. With Blood being Virgin Media Television’s highly-anticipated drama for the season ahead, we have a fantastic opportunity to showcase what sets Casillero del Diablo apart, highlighting the strong distinctive brand that it is, across a multitude of platforms”.
The deal will also include social media activation as well as ownership of all digital elements across Virgin Media Player and Virgin Media On Demand.
Virgin Media Solutions, Brand Partnership Account Manager, Katie Hanley adds: “Virgin Media Solutions are delighted to have Casillero del Diablo on board as the sponsor for the new series of Blood. The brand is the perfect fit to represent Irish drama and the devilish moments that come along with it.”
“Casillero del Diablo are thrilled to partner with Virgin Media on their gripping new drama series Blood. With a stellar cast it promises to be a must watch this season, & what better than to enjoy it with a glass of your favourite Casillero del Diablo wine,” says Jessica Byrne, National Account Manager, Casillero Del Diablo.