Following a deal brokered by Group M agency Wavemaker, Virgin Media Solutions have announced that Casillero del Diablo are to sponsor drama The Bay on Virgin Media One.
The Chilean wine brand, which has previously sponsored dramas Red Rock and Blood on the station will take full broadcast and digital sponsorship around the Virgin Media platforms for the course of the series. Casillero del Diablo will also receive logo presence on all cross station promos above 5” for The Bay giving them brand association with the drama.
Aoife Hofler, Deputy MD Wavemaker said, “Together with our clients at Casillero del Diablo we are delighted to continue our partnership with drama on Virgin Media One. We have seen strong tangible results for the brand in Ireland since conception. Both market share and volume share are growing from strength to strength for the Chilean wine brand.”
Emilie Biver, Marketing Manager Western Europe at Concha y Toro added, “After the successful sponsorship of series Red Rock and Blood, Casillero del Diablo are very excited to strengthen their partnership with Virgin Media as a sponsor of the new drama series The Bay. The plot promises to keep Ireland intrigued from beginning to end, and we are thrilled to be part of this high quality production.”