Season 2 of Ireland’s Got Talent kicks of next weekend, February 2nd and in advance of this Domino’s Pizza have been announced as the sponsor in a deal across broadcast and digital sponsorship, social media, product placement and a multi-platform promotion. The deal, brokered by Group M’s Mindshare also includes spin-off show Ireland’s got Mór Talent hosted by Glenda Gilson and James Kavanagh.
Katie Hanley, Brand Partnership Account Manager for Virgin Media Solutions says, “Virgin Media Solutions is delighted to have Domino’s on board for a second year as the Official food of Talent. We look forward to seeing what new talent and exciting entertainment the show will bring to life this year.”
Paul Dupuy, National Marketing Manager for Domino’s adds: “We all know that you can’t beat a night in with friends and family enjoying your favourite Saturday night TV programme, and a fresh, hand-made pizza from Domino’s is the perfect addition. As Domino’s is the Official Food of Everything, including talent, we’re excited to be returning as sponsor this year after an epic first year and to be part of what this fantastic show has got to offer. The show has produced some national treasures from all over Ireland and we’re looking forward to what we know will be a great season! What better way to celebrate its return than with a slice of our new Cheeseburger pizza or one of our Delight 650cal pizzas.”