Motoring on TV3
To ensure your client is at the forefront of viewer’s minds this winter as the one stop shop for all things car related, through a number of executions across TV3 Group.
A Self-Drive Holiday!
Concept: This midterm break Ireland AM will showcase your brand and vehicle as part of a 5 part mini-series exploring the Irish countryside and discovering areas that aren’t easily accessible by public transport:
e.g. Beara Peninsula, Donegal, Dingle Peninsula, the offshore islands with a well-known family.
- Airing each day of the midterm as a 5-7” pre-recorded segment.
- Key messages interwoven naturally throughout the piece from highlighting luggage space, easy connectivity for your devices, and of course the design of the car.
25 Hacks for the Best Road Trip Ever
Concept: A few simple tips and tricks, and you can turn your completely ordinary vehicle into a driving palace, capable of showers, sleeping and all the comforts of home.
- The 10” pieces will run across the full TV3 and 3e schedules, airing approximately 4 times per day, per channel, ensuring a mass audience is reached.
- To drive association between the brand and the content, the endboard of each tip will be branded by your Sponsors logo as well as integrated into the tips.
Winter Car Safety Tips
Concept: To raise national awareness of the maintenance required on a car over the Winter period, TV3 will produce a text based template for the tips, and create five versions from this template.
- Five 10” tips will air per channel (TV3 and 3e) across the schedule for one week. The tips will carry a 3” branded graphic at the end.
- One tip per day will be uploaded to TV3’s Social Media Accounts. Guaranteed 600,000 reach across the Social Media campaign.
Driving Home for Christmas
Concept: Driving home for Christmas can be a magical as the Chris Rea song. It can also be really stressful! Your Christmas present list is endless, so you check your list twice just like Santa himself to avoid having to make a repeat trip.
There is plenty to pack into the car, but be careful you don’t block the windows or obstruct visibility using highlighting luggage space.
- Five 10” tips will air per channel (TV3 and 3e) across the schedule for one week.
- The tips will carry a 3” branded graphic at the end. One tip per day will be uploaded to TV3’s Social Media Accounts. Guaranteed 600,000 reach across the Social Media campaign.
If you have any questions, please don’t hesitate to contact firstname.lastname@example.org or your usual contact in Virgin Media Solutions.