Pharmaceutical Healthcare company Rowa have been announced as the new sponsor of The Graham Norton Show on Virgin Media One.
The sponsorship deal will run across broadcasts weekly at 11pm on Virgin Media One, the Virgin Media Player, Virgin Media On Demand and content within Ireland AM.
Joe Keane, Head of Operations at Rowa said of the deal,
“We’re delighted to be associated with The Graham Norton Show. It’s easy to see why this sponsorship is such a perfect fit for us, because like Graham himself, we’re proud of our Cork roots and this year we are delighted to be celebrating 60 years manufacturing in Bantry. With hay fever season just around the corner, we are launching the sponsorship with the Cetrine Allergy brand and the stings are the perfect vehicle to drive awareness.’’
Sarah Geoghegan, Partnerships Manager at Virgin Media Solutions added, “Virgin Media Solutions are delighted to partner with Rowa on their sponsorship of The Graham Norton Show and we look forward to working closely with the team to deliver a fantastic partnership, and showcase the power of television sponsorship at its best across a number of the Rowa portfolio of brands.’’