Become the official partner of TV3’s Ski Report
A special opportunity to become the official partner of TV3’s Ski report and raise awareness your brand’s offerings, from November through to March, via a unique campaign across the TV3 Group incorporating sponsorship & promotional opportunities. The activity will give your brand a consistent presence across the schedule and the opportunity for your brand to build a stronger relationship with their customers.
Broadcast Sponsorship
- 2 x 60” Ski Reports per week
- Wednesdays & Thursdays @ 19.59 (approx) on TV3 and 3e.
- Presented by TV3 weather team Martin King & Deric Hartigan. Reporting on:
Mountain and weather forecast, Ski and Snowboard weather forecast, Snow conditions, rain conditions, chill, freezing level.
- Coldest Resorts/New Snow in next 3 days, powder reported, etc.
Sponsorship Stings
10” stings on the opening & closing titles
Total: 2 x 10” stings per report
There is also the opportunity to promote specific Ski Resorts
Objective: To generate excitement and awareness around the Sponsors Offerings and the Ski Report Sponsorship.
Cross Station Promotion: To drive engagement, your brand will run a weeklong cross station promotion* .
The promotion will be driven out of peak evening programming and will be featured right across the station (in both peak and off peak) over a 7 day period. (*giving away a prize perceived to the value of €10k)
Approx 50 x 30” promos over the week.
Audience figures
Your brand can expect The Ski Report to reach approximately 2 million people across TV3, 3e and Be3 with the following reach among key audiences;
58.16% of HK
54.75% of HKW
53.68% of Adults 25+
58.06% of Women 35+
51% of Men 25+
*These figures are based on the same time (Nov-March) period in 2016/2017.
If you have any questions, please don’t hesitate to contact brand@virginmediasolutions.ie or your usual contact in Virgin Media Solutions.
