TV3 announce FarmIreland.ie as the sponsors of Rare Breed
The multi-platform sponsorship deal will include broadcast sponsorship, as well as ownership of all digital elements
TV3 Group announced today that FarmIreland.ie, Ireland’s leading digital agri news portal are the proud new sponsors of Rare Breed.
Rare Breed provides an in-depth look into the successes and struggles of farming life in Ireland, throughout the calendar year. Each episode captures the highs and lows of each calendar month of the year and features a variety of full and part-time farmers from all across Ireland.
The multi-platform sponsorship deal was brokered by Livewire Ireland and will include broadcast sponsorship, as well as ownership of all digital elements. The sponsorship will run from February 28th 2017 to the final episode on June 6th 2017.
FarmIreland.ie was launched in late October 2016, to provide quality, real-time daily news for the Irish farming community. In its first three months, FarmIreland.ie gained almost two million users, with 6.3 million impressions and nearly 4,000 app downloads. Data shows that 82% of those are accessing the content on handheld devices.
Speaking at the launch, Geoff Lyons, Commercial Director, INM said: “Rare Breed is a perfect sponsorship for FarmIreland.ie as they share the same audience; Ireland’s farming community who are seeking quality content and information on farming life, and the up and downs that go with it. The website and app of FarmIreland.ie were launched in direct response to an appetite from our readers for quality content, reflecting real life, and the real business of farming. To date, it has seen hugely positive engagement from users, with year-on-year growth of 717%. We are constantly monitoring and adapting our content to fulfil the needs and wants of our audience. From a marketing perspective, we are able to give our sponsors category exclusivity allowing brands to strategically engage with their key audience.”
Margaret Donnelly, Editor FarmIreland.ie said: “The partnership is built on this relationship; one professional, Irish farming brand supporting the other, and examining the real issues that affect Irish farming and the agri community. In January, Independent.ie celebrated a record 12m unique users, which was helped by the launch of new products such as FarmIreland. FarmIreland’s success to date is a reflection of the quality of articles and trust that Independent.ie readers have in it as a brand.”
Virgin Media Solutions Brand Partnerships Manager, Sharon Ledwidge, said: “TV3 is delighted to partner with Farm Ireland on Rare Breed. There are a number of natural synergies with this established quality Irish programme and farmireland.ie. Both give viewers a fascinating and trusted insight into modern farming life”.