TV3 announce Homebase as the sponsors of Saturday and Sunday AM
The multi-platform sponsorship deal will include broadcast sponsorship and branded content as well as ownership of all digital elements.
TV3 Group announced today that Homebase, the second largest home improvement retailer in the United Kingdom and Ireland, are the proud new sponsors of Saturday and Sunday AM. It is the first television sponsorship in Ireland for Homebase and TV3 Group are delighted to have them on board.
The multi-platform sponsorship deal was brokered by Initiative Ireland and will include broadcast sponsorship, branded content and in show promotions, as well as ownership of all digital elements. The sponsorship will run through to the end of October 2017.
Saturday and Sunday AM is presented by Simon Delaney and Anna Daly. It’s a lively mix of lifestyle items, cooking and fashion and airs on weekends from 9am – 12 Midday on TV3.
Speaking on the sponsorship, Sharon Ledwidge, Brand Partnership Manager with Virgin Media Solutions said;“TV3 is delighted to have Ireland’s leading improvement and garden retailer on board as partner for such a vital component of our weekend schedule. The AM brand is a seamless fit for Homebase as summer approaches and our viewers look for inspiration for their home and garden projects.”
David O’Brien, Account Director at Initiative Ireland said;“We were looking for a strong lifestyle environment to amplify Homebase’s extensive product offering and Saturday and Sunday AM really delivered on the brief in terms of value, reach and content”