Suzuki will sponsor family entertainment favourite The X Factor, in a one year deal worth a significant six figure sum.
The sponsorship will see idents in and out of all commercial breaks and pre-roll stings on catch-up episodes of the programme on 3player and on the Virgin Media Ireland Platform. The partnership will see the launch of a unique tie in featuring legendary X Factor Talent and a series of challenges around the recently-launched Suzuki Swift.
Speaking about sponsoring The X Factor for 2017, Tammy Charnley –
General Marketing Manager Suzuki GB said;
“We are delighted to be expanding our presence in Ireland, and working with
TV3 and The X Factor is the perfect way for us to do this.”