Survival of the Fittest

  • Survival of the Fittest

From the makers of Love Island, this brand new stripped entertainment series will give viewers the power to decide who stays in the competition, who goes home, and which sex ultimately comes out on top.

About the Show

The South African Savannah will be the backdrop to a new entertainment show deemed the winter Love Island aka Survival of the Fittest

Survival of the Fittest will see a group of young, hot singles living together under the searing sun as they take part in the ultimate battle of the sexes, in order to win a big cash prize.

A team of girls and a team of boys will battle it out in a series of stunning physical and mental challenges to determine which sex has the upper hand, while romantic dates will test their loyalties to the limit.

Will the girls put sisters before misters and will the boys choose mates over dates? Or will the temptation be too much and they end up in bed with the enemy?

The Package

Broadcast Sponsorship

  • Ownership of Survival of the Fittest across all episodes:
  • 10” stings across the series
  • 5” stings across the series
  • Logo presence on all promos between 10” – 30” and a 5” sting attached to all promos over 30”
  • TV3 will provide a full sting production service.

Digital Sponsorship

  • 500,000 impressions on banners
  • 150,000 VOD impressions
  • 10’’ Stings around catch-up of Survival of the Fittest on 3player and Virgin Media on-demand

Cross Station Promotion

  • Cross station promotion is a 30” VT delivering key messages for your brand
  • Cross station promotion will air 4 times a day across TV3, be3, 3e and TV3+1 for 7days
  • Across 7 days there will be a total of 112 airings of the 30” VT
  • Client to provide key messages and assets for promotion
  • Perceived prize value of €10,000 to be supplied

For further information please contact brand@virginmediasolutions.ie or 01 419 3314

 

 

 

2017-10-06T15:45:10+00:00 October 5th, 2017|