Viewing to TV3 Group channels in January 2017 was up 57% versus January 2016.
The group’s flagship channel ‘TV3’ saw audience growth of 26% year-on-year. TV3’s second channel ‘3e’ grew audience share by 53% in the month versus the same period in 2016. TV3’s newest channel ‘be3’ delivered a 2.6% share of viewing in its first month on air, already ahead of peer channels.
In a report issued by TV3 Group today, the Group announced a significant growth in share of viewing in Ireland in January.
Supported by a content strategy of premium Irish programming and the best of exclusive, international acquisitions, the group’s flagship channel TV3 recorded a 26% increase in share of viewing in January.
Contributing to the strong performance in the month was the return of home produced drama Red Rock; brand new Celebrity Masterchef Ireland; TV3 News programming provided by the new centralised hub, 3News Ireland; Ireland’s No.1 breakfast show Ireland AM; and exclusive soaps Coronation Street and Emmerdale alongside new Saturday night entertainment show The Voice UK.
As exclusive home to Celebrity Big Brother in January, 3e grew its share of viewing in the month by 53% from 2.53% to 3.88% and outperformed RTE2 share of viewing for under 45’s on 16 out of 31 days in January. This year, 3e will also be the exclusive broadcaster of I’m a Celebrity, Get Me Out of Here Now and Britain’s Got More Talent as well as being home to UFC.
Launched on January 9th, TV3 Group’s newest channel be3 recorded a 2.6% share of viewing for the month, making it the 6th most watched channel in the country after RTE1, TV3, RTE2, BBC1 and 3e. The share of viewing for the channel was 67% higher than TG4 and 79% higher than Channel 4.
3player, TV3 Group’s digital on-demand service also delivered impressive growth in January, with plays of its online content up 94% in the month.
Commenting on the performance, Bill Malone, TV3 Group Director of Programming, said:
“Giving viewers more choice is central to our three channel strategy. We are delighted with our performance to date, with growth of 57% year-on-year and with quality Irish programming at the heart of that success story.I’m particularly pleased that our numbers are performing so well in advance of last week’s launch of Pat Kenny Tonight and Gogglebox Ireland.TV3’s schedule continues to go from strength to strength over the coming weeks with the return of popular series Broadchurch, The Restaurant and exclusive UK racing coverage live from Cheltenham and Aintree”.