Speaking at the Connected TV World Summit in London this week, Managing Director of Virgin Media Television Pat Kiely outlined that the station are to begin trialling its new addressable advertising offering by Q4 of 2019.
Virgin Media Television will be offering advertisers targeted advertising opportunities via the Virgin platform using Sky’s AdSmart technology, which enables different targeted ads to be shown to different households viewing the same live programme. Kiely explained how this will give brands and advertisers the ability to tailor their campaigns to specific audiences and locations in an intelligent and trusting way.
According to Kiely, “this is a very exciting time as we count down to the launch of the next generation of television advertising across our network. Our partnership with Sky will ensure that television advertisers, new and old, will have access to an extended reach of 30 million targetable TV viewers in the UK. AdSmart is truly a game changer for our industry and we’re delighted to play our part by adding scale and building on its current momentum. I’m also delighted to confirm that our free-to-air channels in Ireland are almost ready to go live. With Virgin Media TV now representing the biggest share of commercial impacts in Ireland, this is a major breakthrough. When added to the Sky advertising portfolio, AdSmart will be accessible across 60% of commercial viewership in Ireland.”
For more information contact Virgin Media Solutions on 01 419 3314 or firstname.lastname@example.org