The PepsiCo-owned Walkers Oven Baked Potato Snacks and Snack a Jacks, have teamed up with TV3’s flagship entertainment and lifestyle programme, Xposé for a special 10-week strand sponsorship.
According to Liz Finlay, Walkers brand manager: “The Xposé audience is perfect for our Walkers Oven Baked and Snack a Jacks range. This partnership allows us to offer viewers a tasty alternative to snacking differently, without compromising on taste – brought to life in a fun light-hearted series of stings.”
Debbie O’Donnell, series producer of Xposé adds: “We are delighted to team up with Walkers Oven Baked Potato Snacks and Snack a Jacks. We know our viewers come to us for great fashion, beauty and lifestyle content and it’s great to offer healthier snacking alternatives along with fun ways to incorporate exercise throughout their day.”