X Factor 2018 – Sponsorship Opportunity

The X Factor is back with a bang this September and is now available for sponsorship!

The legendary singing show returns with Dermot O’Leary as host and Simon Cowell set to return as a judge for the 2018 series, and the remaining three judges spots still to be announced…..

Audience Performance 2017
Across the 2017 series, The X Factor reached over 2.9m Individuals. The main show TX delivered an average of 276k Individuals and impressive shares against Adults 1534 with 26%, Adults 2544 with 24% and Housekeepers with Kids with 28.46%. The sponsorship stings delivered a +1 Reach of 2.7m Individuals with a FRQ 42.5. On air promos for the series also delivered a +1 Reach of 2.7m Individuals and the online sponsorship delivered 1m impressions across 3player and Virgin Media On Demand inclusive of both catch up and live stream.

Broadcast TX Dates
The X Factor 2018 launches on Saturday 1stSeptember through to 2ndDecember 2018 -TBC
•1st, 8th, 15th, 22nd, 29thSept, 6th, 13th, 20thOct, 24thNov, 2ndDec–90 mins
•2nd, 9th, 16th, 23rd, 30thSept, 7th, 14th, 21st, 28thOct, 4th, 11th, 18th, 25thNov –60 mins
•27thOct, 3rd, 10th, 17thNov, 1stDec –120 mins
Above are main show airings TX at 20.30 on Saturday and 20.00 on Sunday TBC

Broadcast Sponsorship
Sponsor will take ownership all broadcast elements across TV3 Group Channels
•10’’ sting at the top and tail of all broadcasts and a 5’’ sting around the centerbreaks.
•Minimum of 56 x 10’’ stings and 256 x 5’’ stings (Main TV3 TX only)
•Inc. repeats on TV3+1 and 3e, sponsor can expect a minimum of 168 x 10’’stings and 768 x 5’’ stings
•5’’ sting attached to on air promos in excess of 30’’ and logo placement on promos in excess of 10’’ and below 30’’ –minimum of 800 on air promos a carrying sponsor branding

Digital Sponsorship
•10’’ sting around Catch-Up on 3player
•10’’ sting around Catch-Up on Virgin Media On Demand
•10’’ sting around Live Stream on 3player
•Clickable logo on 3player on Desktop
•Sponsor mention on all articles relating to The X Factor on tv3.ie and Xposé.ie

•Ownership of The X Factor hub on tv3.ie, utilising all display positions available on the site
•The X Factor hub will feature X Factor video catch-up, latest voting information, image gallery, exclusive video content and the best bits
•Virgin Media Solutions can create these display assets from existing creative if required at no extra cost

Social Media Sponsorship
•Logo placement on all Facebook and Twitter cover photos used to promote The X Factor across TV3 Group social pages
•Sponsor will be tagged in at least one post per week
•Sponsor will have a 5’’ logo placement on social promos less than 30’’ and above 10’’ and a 5’’ sting attached to social promos in excess of 30’’
•Option to avail of a number of social giveaways

Multiplatform Promotion
Sponsor will have use of a multi platform promotion across the duration of the sponsorship
•30’’ VT will be created by Virgin Media Solutions using existing assets supplied by the client
•30’’ VT will air 4 times a day per channel across TV3, 3e and be3 across 7 days. Total of 112 airings
•30’’ VT will also deliver a minimum of 100k Impressions on VOD around The X Factor Catch-Up and Live Stream on 3player and Virgin Media On Demand
•Sponsor to supply prize with a perceived prize value of €10,000

Virgin Media Solutions can produce, if required:
•2 x 10’’ and 4 x 5’’ stings from existing assets supplied by the sponsor
•1 x suite of display assets from existing assets supplied by the sponsor
•Virgin Media Solutions can provide a full sting production service if required at an additional charge. Please contact brand@virginmediasolutions.ieto discuss if required


2018-06-19T15:44:16+00:00 June 19th, 2018|